Tuesday, December 14, 2010

Instant Coffee Goodness in Real Coffee

* I write many kinds of blogs for CAnton. Sometimes I write reflective/inspirational "heart" pieces. There are times when I just rant and type my heart out and then end the article neatly. There are also times when I just tell a story or report an event or occasion. When the noodle ain't working I resort to looking for a neat article to repost or when I run out of words to type I just do a photoblog with cool captions. But I also write informative blogs. It's one of those FYI types. Or "now you know" or "just so you know" kindathings.

* One night, the beautiful fairy that occasionally visits my mind reappeared and reminded me of the age old question, "how do you get people to drink espresso?" It's been a challenge for us baristas to promote the espresso as a beverage of accessible sophistication. It's a new concept here in our country, actually. Only a few people know that an espresso is just a shot of pure coffee joy joy. It's pure coffee joy joy if it's prepared well, it's pure coffee hell hell when it isn't prepared correctly. 

* I'm originally a fan of black coffee, it's not until the barista competitions and barista jams that I have found a renewed interest in drinking and preparing lattes and cappuccinos. I wanted people to taste the coffee and not the other stuff but then I realized that it's hard for people to transition from something familiar to something that is not within their comfort zone of taste. So I thought, as a barista, I have to facilitate the journey of young coffee drinkers, or what I like to call, The Coffee-Drinking Youth. 

* What's the most familiar coffee taste in the country? You're probably right, it's the taste of instant coffee. It goes well with pandesal every almusal. I have to admit, instant coffee still has a certain appeal to me. It's the kind of coffee most of us grew up with. And most Filipinos have already been endeared by its "safe" taste. Not too strong, not too sweet.

* We can't sell instant coffee at the cafe, that's for sure! But we can replicate it's taste! The concept of 30 mL shots fascinate me. So I tried to mix a shot of milk, a shot sugar syrup, and a shot of espresso in a cup. Then I added hot water. Kaboom. Bring on the pandesal. We promoted the drink last night and we got awesome feedback. Although it tastes like instant coffee, I told our customers that what they're drinking has a real shot of espresso in it. So you get the espresso and the familiar taste of instant coffee in one hot cup. It's a good transition drink, we will call it the Instant CAnton. Thank you LB for giving us the nickname CAnton. Try it tonight, if you have leftover pandesal, you can bring it. I like peanut butter, bring some too.

No comments:

Post a Comment